Discover Your Coaching Niche Aligning Your Behavioral Attitudes with DISC

If you have completed the PeopleKeys Certified Behavioral Consultant (CBC) course, congratulations! You are now equipped with the powerful DISC assessment to guide your clients towards success. But how do you choose a specific coaching niche that aligns with your passions and behavioral attitudes? PeopleKeys Behavioral Attitudes Index (BAI) assessment can help you uncover your motivational drivers and choose the right coaching niche.

Find Your Passion. Take the Behavioral Attitudes Index (BAI) Assessment Before you choose your coaching niche, it's important to understand your internal motivators. The BAI assessment is a proprietary behavioral assessment that can help you discover your core values and passions. You can take it separately or as part of the PeopleKeys 4D Report (DISC + TEAMS + Values + BAI). Unlike other DISC providers' "motivators" assessments, the BAI is a comprehensive tool that can help you unlock your full potential as a coach.

Discover Your Behavioral Attitudes. The BAI assessment measures six behavioral attitudes that can help you identify your strengths and areas of interest:

  • Inner Awareness/Spiritual Motivators: This behavioral attitude is driven by balance and understanding in life. Consider niches such as spiritual and personal growth, yoga, martial arts, or transformational coaching.
  • Social/Humanitarian Motivators: If you are motivated by helping others, consider niches such as career guidance or leadership development. To build up your network and credibility, work pro-bono for a non-profit you support.
  • Power/Political Motivators: This behavioral attitude is motivated by leadership and influence. Consider niches such as coaching high-powered senior executives, high-ranking government officials, or leaders in non-profits or churches.
  • Economic/Tangible Motivators: If you are motivated by financial stability and tangible gain, consider becoming a sales or financial coach. But don't forget to align your passions with your niche and have a strategic plan in place.
  • Artistic/Innovative Motivators: If you are motivated by self-expression and creativity, consider niches such as coaching performers, artists, or business professionals to become better speakers through inspired approaches.
  • Knowledge/Proficiency Motivators: If you are motivated by learning and discovery, consider creating content for "lifelong learners" or offering masterclasses and 1:1 coaching based on your expertise.
Choose Your Coaching Niche. Based on your BAI assessment and DISC profile, choose a coaching niche that aligns with your passions and behavioral attitudes. Remember that helping clients light up by connecting with their internal motivators has its own rewards. Whether you choose to focus on spiritual growth, career guidance, leadership development, financial coaching, creativity, or lifelong learning, use your DISC certification to guide your clients towards success.

In conclusion, by aligning your behavioral attitudes with DISC, you can unlock your full potential as a coach and choose a niche that aligns with your passions. Sign up for one of PeopleKeys' DISC certification programs to start your lucrative practice and make a positive impact on the world!

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Posted By: PeopleKeys

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